Amanda looks back on a ‘classic’ episode where we see Twitter change it’s name to X. Were we impressed? Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike. Learn more about your ad choices. Visit megaphone.fm/adchoices

Businesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after. May King tells us why this is a crucial part of FOMO creation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn? May King asks her all the questions Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles. Why is linking to social important? Why are Google Business Profiles important? Learn more about your ad choices. Visit megaphone.fm/adchoices

Instagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer. Plus this week’s internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes. The loser is…

FOMO is usually associated with an event. Whether it’s a launch, an online summit or an in-person meet-up, people who don’t attend get the FOMO. But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how. Learn more about your ad choices….

Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we’re guessing EU countries). It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads? We’re not sure… Learn…

Would you pay to get rid of ads on social media? TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there. May King & Amanda discuss this topic with their friends on LinkedIn. They also talk about this week’s…

Is everything just a vanity metric? Even your sales figure? May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics. What is a vanity metric? Can any metric be a vanity metric? Including sales revenue? Learn more about your ad choices. Visit…

Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won’t help you out unless you pay them for customer service. Is this what Meta is doing by asking businesses to pay for their ‘Verified’ service? May…