The independent creative marketing agency community is set for an explosion of growth. Big agencies are struggling to adapt to the new climate; CMOs are buying and building their own customized marketing stack and only the very best in each discipline will do.   Clive Mishon an advertising industry veteran now heads up the Alliance…

How do we earn keep and maintain trust in our working relationships? Over the next 3-5 years it’s going to be the only thing left that separates us from the robots. David Meikle is here to discuss the role that trust plays in the world of advertising and marketing communications. Trust isn’t just a critical…

A totally new interview with audio drama expert Aaron J Reardon, recorded in time for Halloween – on video. And if that’s not weird enough.. In this show, we discuss the massive growth of the audio drama genre. How creative effort beats budgets every time. Aaron’s two biggest hits Plant Murder and Selene have already…

Mystery writer, podcaster, and indie studio head focused on immersive mysteries – Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we’re not talking about a cottage industry – oh no. Audio Drama is…

This show is all about how to build rapport with your clients – from the first meeting, to the pitch and beyond. My guest for this show is self-confessed risk-taker Matt Webster, whose never-say-die approach to selling makes most people blush. Spoiler alert: It’s all about confidence and observation and in this show, Matt teaches…

The 5 Ds of Succession Planning How do you prepare your agency for life after you? If it’s built in your image, round the work that only you control, how can someone else grow it after you’ve moved (or passed) on? Talking about succession plans is like talking about making a will and like with…

Amy Taylor – former Red Bull CMO – in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products.   We discuss her…

Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand…

If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and…

When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science – and science needs facts….