Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!
Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with board-level experience at TBWA, Saatchis and Iris, he’s using…
Read More
Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives today? AND… did you know that you can use it too?…
Read More
