How Diversity & Inclusion are fueling a creative new wave

Simon Raybould: Be a better public speaker

The gamification solution to global warming

The art of agency client management

Helping clients see round corners and the science if winning pitches

How come the advertising industry created its own ‘Skip’ button? The Pantone 286C edition

The Will Smith Chris Rock slapsies incident caused us all to wonder if awards dos are really worth the aggro

Research questioning techniques, gamifying campaigns, The Dictator Game, Cadbury’s Smash and Dexy’sIan Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, reveals some of the secrets to his research methods, including how to gamify products in order to get the best responses. Ian also demonstrates the perfect questioning techniques that help brands understand their customers and also discusses the incredible exercise – The Dictator Game, revealing all our hidden biases. We finally get to play ‘Show & Tell’ and Ian reveals his all-time favourite music track and book.

How LinkedIn is using research to create a sense of community & the ‘Dictator Game’

The Author of The Empathy Delusion, Gut Instinct and The Aspiration Window on the value of qualitative research in agency growth