In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communications. They discuss the importance of internal branding in healthcare, how cross-functional teamwork transformed their organization’s culture, and the strategies behind improving employee…

Leading Through Crisis: Amy Comeau’s Journey in Healthcare Marketing In this episode of ‘The Move’, we welcome Amy Comeau, Vice President of Marketing at Emory Healthcare and author of ‘Every Storm Runs Out of Rain’. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic….

In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mother’s battle with brain cancer. The discussion covers the integration of technology in healthcare marketing, emphasizing patient engagement, data interoperability, and the delicate balance between…

In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value. The conversation covers Colin’s recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and…

In this episode of ‘The Move,’ host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Ultra Behavioral Health. They discuss the critical role of culture and empathy in healthcare leadership. Michael emphasizes the importance of empathy in leadership, highlighting how it can transform patient care and employee satisfaction. The conversation covers…

In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim’s extensive 30-year background in crafting memorable campaigns across various industries, including beer and credit cards, provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector….

In this insightful episode of ‘The Move,’ host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself. Luke discusses the importance of humanizing brands to connect on a human level, understanding market trends, and aligning brand strategy with business objectives. He offers…

In this episode of ‘The Move’ podcast, host Larry Williams speaks with Steve Turney, owner and executive director of the Mental Health Marketing Conference, about finding balance in professional and personal lives. They discuss effective marketing strategies, the importance of partnering with specialized agencies to prevent burnout, and the need to balance control and delegation….

In this episode of The Move, host Larry Williams chats with Greg Gossett, Vice President of Client Success at Unlock Health, about the importance and impact of Health Risk Assessments (HRAs). Greg shares a personal story about how an HRA saved his father’s life by identifying significant heart disease risk factors, which led to early…