In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim’s extensive 30-year background in crafting memorable campaigns across various industries, including beer and credit cards, provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector….

In this insightful episode of ‘The Move,’ host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself. Luke discusses the importance of humanizing brands to connect on a human level, understanding market trends, and aligning brand strategy with business objectives. He offers…

In this episode of ‘The Move’ podcast, host Larry Williams speaks with Steve Turney, owner and executive director of the Mental Health Marketing Conference, about finding balance in professional and personal lives. They discuss effective marketing strategies, the importance of partnering with specialized agencies to prevent burnout, and the need to balance control and delegation….

In this episode of The Move, host Larry Williams chats with Greg Gossett, Vice President of Client Success at Unlock Health, about the importance and impact of Health Risk Assessments (HRAs). Greg shares a personal story about how an HRA saved his father’s life by identifying significant heart disease risk factors, which led to early…

In this episode of The Move, Larry Williams from Unlock Health welcomes Matt Russell, General Manager of Performance Marketing at Unlock Health, to discuss the intricacies of performance marketing in the healthcare industry. The conversation covers the evolution of performance marketing, its unique challenges in the healthcare sector, and the importance of aligning marketing efforts…

Join Larry Williams of Unlock Health as he sits down with Jason Falls, executive producer at the Podcast Network, to explore the multifaceted world of podcasting. They discuss the inherent challenges of achieving organic growth, the impact of the COVID-19 pandemic on podcast popularity, and the best practices for creating audience-centric content. Gain valuable advice…

In this episode of ‘Unlock Health,’ Larry Williams speaks with Summer Menegakis, Vice President of Marketing and Communications at CCL Hospitality Group, on the importance of experiential marketing. The discussion covers aligning brand value propositions, creating immersive events, the power of storytelling, the integration of social media, and the use of innovative technologies like virtual…

In this episode, Larry Williams from Unlock Health interviews Mike King, a seasoned video production expert specializing in healthcare marketing. They discuss the evolving significance of video content in healthcare, particularly the rise of short-form videos for recruitment, training, and engagement. Insights include how to create a sustainable video strategy, the importance of having a…

In this episode of ‘The Move’ with Larry Williams from Unlock Health, Larry is joined by Jimmy Lyons from Further, a patient engagement platform leveraging AI, to discuss the impact of AI on marketing, particularly in healthcare. They dive into various subfields of AI, the importance of integrating AI into CRM platforms, and how AI…

In this episode, Larry interviews Matt Reiner, a LinkedIn expert known for his genuine and engaging presence on the platform. They discuss the importance of authenticity, consistency, and providing value in your LinkedIn posts. Matt shares his journey of building his personal brand, the role of self-deprecating humor, and how he connects with people on…