Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

Busy ≠ Successful: Why Reliability Wins Every Time

We need to talk about the cult of “busy.” Because being...

The Polo Lesson Every Brand Needs to Hear

You can’t always buy your way into influence. This summer in...

The Word That Drives Me Crazy

The word influencer built my career — and now, I hate...

The 5 A.M. Lesson That Changed How I Think About Community

Community has become a buzzword. But you can’t swipe a credit...

How to Stay Everywhere… Even If You Stop Posting

Most brands think visibility comes from more content. The truth? It...

Why Content Isn’t the Strategy—and What Actually Moves the Needle

You don’t need to become a content creator. You just need...

Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)

Rolex isn’t selling time. Hermès isn’t selling handbags. And De Beers?...

Why Emotional Design Is the Real Luxury

This isn’t a story about nightlife. It’s a story about emotion—and...

What Wine, Painkillers, and Pricing Taught Me About Influence

What do wine tastings, painkillers, and pricing psychology all have in...