Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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All Episodes

21: How to Grow Your Audience: I Have a Great Idea, and All the Expertise, Now How Do I Get the World to Know?

May 26, 2021 MPN Amanda's Playbook 0 Comments

This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford…

20: The King of Hollywood’s Take on Influence with Founder of E! Entertainment Larry Namer

May 19, 2021 MPN Amanda's Playbook 0 Comments

This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what…

19: Ann Handley on Building Influence through Content

May 14, 2021 MPN Amanda's Playbook 0 Comments

Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs…

18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.

May 5, 2021 MPN Amanda's Playbook 0 Comments

When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a…

17: What is Influencer Management – and What Brands Need to Know About It!

April 28, 2021 MPN Amanda's Playbook 0 Comments

The world of talent management is very confusing – even people who do it have trouble explaining it. And if you’ve ever reached out to …

16: Miri Rodriguez on Building Influence Company-Wide through Storytelling

April 21, 2021 MPN Amanda's Playbook 0 Comments

Miri Rodriguez went from a Community Manager to becoming one of Microsoft’s top influencers and Storytellers. Now she is the author of…

15: Dave Kerpen on the Importance of Building Likeable Influence

April 14, 2021 MPN Amanda's Playbook 0 Comments

New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,…

14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People

April 7, 2021 MPN Amanda's Playbook 0 Comments

Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a…

13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact

March 31, 2021 MPN Amanda's Playbook 0 Comments

Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person…