Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

17: What is Influencer Management – and What Brands Need to Know About It!

The world of talent management is very confusing – even people who do it have trouble explaining it. And if you’ve ever reached out to …

16: Miri Rodriguez on Building Influence Company-Wide through Storytelling

Miri Rodriguez went from a Community Manager to becoming one of Microsoft’s top influencers and Storytellers. Now she is the author of…

15: Dave Kerpen on the Importance of Building Likeable Influence

New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books,…

14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People

Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a…

13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact

Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person…

12: How Plastic Surgeon Dr. John Layke Became an Entrepreneur and Industry Influencer

In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr…

11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing

Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of…

10: John Lee Dumas: The Common Path to Uncommon Success

How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and…

09: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence

Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got…