Digging Deeper

Hosted ByJason Falls

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.


All Episodes

Reclaiming and Growing a Family Brand

Stephanie Stuckey bought back her family’s roadside haven brand and is now rebuilding it for the 21st Century.

Why Your Copywriting Sucks … And What To Do About It

Jerry McTigue discusses his new book Business Blather and why we need to stop using words that sound great, but mean nothing.

What Brands Can Learn from Content Marketing in College Athletics

Charles Bloom spent over 17 years building the SEC into a content powerhouse. Learn how on Digging Deeper.

What Brands Can Learn from Content Marketing in College Athletics

Charles Bloom spent over 17 years building the SEC into a content powerhouse. Learn how on Digging Deeper.

Getting the 2021 Download on Consumer Behavior and Social Media

Edison Research’s Tom Webster discusses the 2021 Infinite Dial results. The survey gauges American’s use of technology and social media.

The Power of the Purpose-Driven Brand

Jeff Hilimire of Dragon Army makes it his business to drive meaningful business and community impact

The Power of the Purpose-Driven Brand

Jeff Hilimire of Dragon Army makes it his business to drive meaningful business and community impact

Is this a New Renaissance in Communications and Technology?

Marketing thought leader David Armano says the tea leaves say a new era is beginning.

The Power of Live Streaming for Brand Content Strategy

Christoph Trappe joins Digging Deeper and recommends brands get hip to the live streaming game