Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
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Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
The creative scope of work has changed in the last decade. Copywriters, art directors and designers are being called upon to do very different work thanks to the…
Read moreFew people have had the impact on marketing and how marketers think in the last 15 years Joseph Jaffe has. From his five best-selling books to his frequent…
Read moreHoney Baked Ham CMO Jo Ann Herold oversees a brand with over 400 retail locations, a booming direct-to-consumer business and an indelible brand. She joined Christy Hiler and…
Read moreZak Stahlsmith of ApexDrop which is a company based in Erie, Pennsylvania. They have a decidedly different take on influence marketing, one that I think is important for…
Read moreThe more cooks in the kitchen, the harder the meal is to make. Xenia Muntean, the CEO of Planable, realized that when she ran her own social agency…
Read moreCOVID-19 has crippled many industries. None more so perhaps than travel and tourism. But some tourism marketers hit above their weight class, both in and out of a…
Read moreYou may remember the clever explainer videos of social media and Internet culture from back in the mid-2000s by Common Craft. That business, run by Lee LeFever and…
Read moreBy 2042, minorities in the United States will be the majority. Yet, we’re focusing single-digits percentages of our marketing dollars on reaching non-white consumers. Wilson Camelo is on…
Read moreAsk anyone who has been around the social media space for any length of time who the experts on the practice are and you'll very quickly hear the…
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White Castle is one of those interesting challenger brands in the quick service restaurant space frequently popping up with creative ideas. Lynn Blashford is the White Castle CMO.…
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