The Power of the Purpose-Driven Brand
The concept of the purpose-driven brand often gets lost in the assumption that means a company that gives to charity or supports a cause. Purpose-driven is a deeper…
Read moreCreativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
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Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
The concept of the purpose-driven brand often gets lost in the assumption that means a company that gives to charity or supports a cause. Purpose-driven is a deeper…
Read more
David Armano has always been on the bleeding edge of communications. The futurist, brand builder, designer and thinker spent much of the last decade leading thinking at Edelman,…
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Live streaming has begun to revolutionize the way many brands, podcasts and even consultants reach their customers. Christoph Trappe has been in the middle of the live streaming…
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Readying your brand for a product launch and aligning sales and marketing is one challenge. Doing it for a global product launch is another. Andrew Deutsch of Fangled…
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Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always…
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Wouldn't the world be a better place if we were all more NICE? Wouldn't businesses run more smoothly if we were all more NICE? Dave Delaney thinks so.…
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Lots of businesses and agencies talk about creativity and disruption. Paula Dezzutti lives and breathes it. "Pixie Paula" as she is known, is the CEO of Local Choice Spirits,…
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Leadership today is challenged. Whether it's adjusting to an at-home or even reduced workforce because of COVID-19, or navigating a company's way through integrating into the social conscious…
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New top level domains are popping up with more frequency these days, but are they reliable? Is a .Store .Online or .Tech domain as SEO-worthy as .com or…
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Credibility expert Mitchell Levy interviewed 500 industry thought leaders on how to be credible. The output of that project is his new book Credibility Nation. In the book,…
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