For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.


All Episodes

FIR #435: Physical Presence is Not a Collaboration Magic Bullet

It takes more than an RTO mandate to create connection among employees

FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election

Celebrity endorsements and other traditional campaign moves had little impact

FIR #433: Something Old, Something New

A Look at the State of Blogging (30 years old) and Generative AI (2 years old)

FIR #432: The CEO Authenticity Balancing Act

Studies show an expectation that CEOs engage authentically online. How far should they go?

FIR #431: The Evolution of Influence

New PRWeek Report Explores Challenges for PR Professionals

FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate

As media sources undergo a seismic shift, authenticity becomes a requirement

FIR #428: Which AI Tool Is Best For What?

Edelman has made figuring it out easier for communicators at big companies

FIR #427: The Metaverse Lives! Just Don’t Call It the Metaverse.

More than 1 billion people use it. You wouldn’t know it from the lack of coverage.

FIR #426: We’ve Got Your Share of Model Right Here

Hubspot’s AI Search Grader Measures Brand Presence in Responses to Prompts