FIR #440: Experimenting for Influence
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers…
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The first and longest-running podcast for professional communicators.
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers…
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There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents…
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Bluesky — the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk’s X — had its start when Twitter co-founder Jack Dorsey asked software engineer…
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When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that results from serendipitous encounters between employees. They also point to the need to…
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Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers…
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Blogs have been with us for 30 years, which qualifies as “something old.” In this long-form episode of FIR for October, we’ll examine the state of the oldest…
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CEOs and other senior executives are increasingly expected to nurture a presence on social media—especially LinkedIn, which has seen a 35-percent increase in C-suite professionals in the U.S.…
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In this short midweek episode, Neville and Shel dive into PRWeek’s “The Evolution of Influence” report, exploring the dynamic shifts in how public relations professionals exert influence in…
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Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z's rising power as influencers, the role of…
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Edelman, the global PR agency, has vetted the current crop of AI tools, winnowing out those not enterprise-ready, categorizing them, and identifying those that excel at various tasks.…
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