How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
How can you mirror super-confident people to unlock the next level of our own confidence to excel in our careers and personal lives? How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
Are podcast networks, like MPN, a good fit for your content’s influence marketing plans?
How brands can better leverage data AND empathy to improve brand storytelling plans.
Brand blog breakdown- How to think about your company’s blog, scaling and repurposing content, attracting and engaging clients.
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