On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining…
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, has a thing or two to say about brands. This past…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social…
“Most brands don’t risk enough — there’s too much jargon and too little personality.”
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting…
What Makes a Great Brand with Denise Lee Yohn
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has spent his career studying,…
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, spends a lot of his time studying, speaking,…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character…
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