Jan 10, 2026
The Rose & Rockstar: Desperately Seeking Storytellers
This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Jan 7, 2026
The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken
This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
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Jan 3, 2026
The Rose & Rockstar: AI Strategy is *so* 2025
This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday's news.
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Dec 31, 2025
The Rockstar CMO Solo: 5 F’in’ AI Things from 2025
In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, Ian shares 5 things that stood out from this…
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Dec 20, 2025
The Rose & Rockstar: Meet Lyla Rae Hightower
Something different this week in The Rose and Rockstar as we meet a new country music star, created by AI based on Robert’s music.
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Dec 17, 2025
Cathy on Content: Was it Just AI in 2025?
This week, Cathy McKnight makes her regular visit to the studio to share her perspective on all things content for 2025 and thoughts for 2026.
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Dec 13, 2025
The Rose & Rockstar: Are Websites Dead (Again)?
This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.
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Dec 10, 2025
The Rockstar CMO Studio: 2025 Wrapped
This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in…
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Dec 6, 2025
The Rose & Rockstar: Content Marketing in 2026
This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.
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Dec 4, 2025
The Rockstar CMO Studio: Into the Brand to Demand Zone
This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.
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