Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The B2B Marketing Lag and Getting Strategic with AI Episode

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

The Educational Content and Getting Creative over a Kansas City Cocktail Episode

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative

The Trends from Metia and Flaws on a Farm Episode

This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.

The it’s a Sink not a Funnel and Owning Media over a Cocktail Episode

This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.

The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode

This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail

The 5 Dysfunctions, Lettuce and Blame Episode

This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.

The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode

This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail

The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.

The Predictable Predictions Episode

This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/