Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode

This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail

The 5 Dysfunctions, Lettuce and Blame Episode

This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.

The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode

This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail

The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.

The Predictable Predictions Episode

This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/

The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode

This week Jeff and Ian discuss social media for B2B marketers and

The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode

This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.

The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode

This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.

The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode

This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.