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The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
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The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer’s journey and the challenges buyers see during the awareness phase.
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question – to gate or not to gate.
The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
This week, Jeff and Ian share some practical advice on measuring brand awareness.
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show – The Rose and Rockstar – Ian asks Robert Rose the big question – is marketing getting harder?
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.