This week, Jeff is back in the studio with Ian to discuss how marketing can help fight the dreaded “do nothing” competitor in a deal, and Robert celebrates 6 years of the podcast, revisiting the first chat they had in the bar.

This week, Jeff is back in the studio with Ian to discuss the need to educate the buyer, and Robert shares some new research on the impact of AI on the marketing labor market.

This week, Cathy is back for her monthly visit to discuss how we need to rethink the funnel, and Robert encourages us to show our pointy bits.

This week, Ian chats with the founders of The Slice, a community for fractional marketers, Catherine Nichols and Jeremy Laight, before joining Robert in the bar for a chat about Rick Rubin over a cocktail.

This week, Jeff shares 5 f’in’ tips for marketers dealing with the enshitification of social media, and Robert is kicking ChatGPT to the kerb.

This week, we dive into Cathy’s Bear Essentials to chat about marketing metrics, and Robert shares his experience trying all the LLMs.

This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.

This week, Jeff and Ian dive into Confessions of a CMO, and Robert is in the bar earning attention one room at a time with plural brands.

This week, Ian chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS over a cocktail.