The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!


All Episodes

Robin Bonn – Co:Definery – Find your new business mojo!

How do you grow from working in the agency, to ON...

Andrew Tenzer – Reach Plc: ESG rules? Part 2

The ad industry’s trust problem, why brand and social purpose don’t sell products, the consumption conundrum, The Dictator Game.

Andrew Tenzer – Reach Plc: ESG rules? Think again

Andrew Tenzer is Director of Market Insight & Brand Strategy at publisher Reach plc publishers of Gut Instinct, The Empathy Delusion and The Aspiration Window. Is the creative industry losing its focus on selling goods and services in favour of promot…

Tom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem

Our love/hate relationship with cookies is about to end – how do we find our customers now? Tom’s GDLabs uses AI and data science to predict and locate your customer hot spots. A simple and logical, yet hi-tech solution for your agency.

Helen Calcraft – Lucky Generals: Always on a Mission

Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.

Victor Houghton – VH Insights: Living in the office, or working from home? The new working model

Facts to win new business meetings. The Great Resignation, WFH impact on social skills, the 4-day working week, nomad villages and working in a ghost town.

Brad Farris – Anchor Advisors: The 4-point strategy for agency growth

Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.

Beehive: How to Avoid Digital Brand Bullshit

Creative legends Tim Hollins, Greg Jordan and Martin Galton discuss their new book demystifying digital jargon to help you focus on the important things. Much hilarity here.

James Hillhouse – Commercial Break: Advertising’s common problem

How to create the right environment for growing new talent | How WFH has made problems worse | The new business career path | Are working class people more creative?