The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!


All Episodes

Mark Denton: The New Boy

We need a hero. We need someone Pleasingly Reserved and Artfully...

Keith Smith: The Return On Influence

Why is influencer marketing so effective?

Linking-In with Keith & Natasha: Lazy Selling

“Stand and Deliver!” is not a recommended sales technique we’ve ever...

Linking-In: Deadly Sins – with Keith & Natasha

Discussing morality in the creative agency world. What role do agencies...

Brad Smith: You Gotta Have Faith

What effect does faith have in the sales and marketing process?...

Dr. Rachel Lawes: Unspoken Lawes

The Science of Semiotics

Paul Bainsfair (IPA) – the 60:40 rule

Is the advertising business a form of business or entertainment? It...