Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

39: The Intersection of Social Media, Sales, Employee Advocacy, and Influence

Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co…

38: What is the Deal with NFTs, And is There a Way to Use Them to Market and Grow our Brand?

One topic of conversation we haven’t really discussed on the show is regarding the subject of NFTs – a topic that mystifies even th…

37: The Case for B2B Influencer Marketing – and B2B Influencer Marketplaces

While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company….

36: How to Build an Influential Network and Community to Grow Your Dream Career

After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking…

35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing

Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in…

34: How to Achieve OFFLINE Influence and Thought Leadership

A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their…

33: You Don’t Know What is Influencing You: Cracking the Code to Understand the Influence of Your Subconscious Mind

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious…

32: How to Leverage Influencers to Become an Award Winning Beauty Brand – and Lead an Industry Movement

How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out…

31: The FUTURE of Influence is Here with Neuromarketing

Pranav Yadav is one of those brilliant people in the industry I respect a lot who I’ve wanted to have on the show because I think he…