32: How to Leverage Influencers to Become an Award Winning Beauty Brand – and Lead an Industry Movement
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out…
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Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out…
Pranav Yadav is one of those brilliant people in the industry I respect a lot who I’ve wanted to have on the show because I think he…
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika…
Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand,…
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately…
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly…
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching…
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible uniqu…
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence…