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Podchaser
We’ve Entered The Age of Influence
Author Neal Schaffer discusses his book The Age of Influence, a great how-to guide for influence marketing
All Episodes
Identifying Influencers by Relevance Not Reach
Traackr CEO Pierre-Loic Assayag joins Winfluence to discuss the identification of influencers, preferring relevance over reach.
The Fertile Ground that is B2B Influence Marketing
Zeno Group’s Michael Brito explains the intricacies of smart B2B influence marketing
Is Influence Marketing an advertising or public relations function?
Onalytica’s Alistair Wheate talks about the differences, the balance and the industry of influence marketing
Reverse Engineering Influence Marketing Through Branded Communities
Sensei Marketing’s Sam Fiorella and Jason Falls discuss influencer marketing from a different perspective.
Identifying Influencers by Relevance Not Reach
Tabitha Hawkins of the Association of Influencers and Content Creators (AICC) chats influencer marketing with Jason Falls
Transactional or Relationship? What’s Patron Tequila’s Influence Marketing Approach
Patron Tequila Vice-President of Marketing Adrian Parker discusses influencer marketing with Jason Falls
Is Standardization of Influencer Marketing Possible?
Influencer Marketing Association executive director Kristy Sammis and Jason Falls discuss influencer marketing
The Original Industry Software Founder Ted Murphy Looks Back, Ahead at Influence Marketing
IZEA CEO Ted Murphy and Jason Falls discuss the influence marketing industry