Apr 24, 2023
The Shift Toward Performance-Based Advertising Is Borderline Criminal
Jason Falls points out the injustice committed when brands demand performance marketing as the only ad model
Read moreMarketing Podcast Network
Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Website
Winfluence – The Influence Marketing Podcast
Choose your preferred podcast app or feed.
Apr 17, 2023
What would a TikTok ban mean in the U.S.? Let’s ask our friends in India!
Pooja ParasuRaman from Affable.ai joins Winfluence to share the impact of India's 2020 TikTok ban to prepare us for a possible one in America
Read more
Apr 10, 2023
What Impact Does AI Have on Influencer Marketing?
Daria Belova and Anne Pusakova from Hype Factory stop by Winfluence to talk AI, the Metaverse and Virtual Influencers
Read more
Apr 3, 2023
The Linchpin of Influencer Marketing: The Agency Strategist
Zachary Walker from The Motion Agency shares his industry perspective on Winfluence
Read more
Mar 27, 2023
Is Community the Last Great Marketing Strategy?
Mark Schaefer's new book says community is it! Jason shares a recent conversation with him to hear him out.
Read more
Mar 20, 2023
The Present and Future of B2B Influence Marketing
Long-time B2B influence strategist Rachel Miller joins Winfluence to talk shop and the future
Read more
Mar 13, 2023
The Number One Indicator of Your Brand’s Success? Responsiveness!
New research from Jay Baer suggests that the time it takes for brands to respond may be the most important indicator of success
Read more
Mar 6, 2023
Turning User-Generated Content into Your Brand’s Strength
EnTribe's Adam Dornbusch joins Winfluence to talk about how to manage and leverage UGC systematically for your brand
Read more
Mar 3, 2023
AUDIO EXCLUSIVE: Enough About Me … I Need to Know More About You
Jason Falls calls on Winfluence listeners to participate in an audience survey to help improve the show.
Read more
Feb 27, 2023
Someone Has Made a Content & Business Management Platform for Creators
Influencers now can manage their content, agreements, calendars and engagement from a single platform called RellaSocial
Read more