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Getting the 2021 Download on Consumer Behavior and Social Media

Edison Research’s Tom Webster discusses the 2021 Infinite Dial results. The survey gauges American’s use of technology and social media.

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The Self-Employed Ecosystem For A Successful Business and Life

Are you interested in becoming a successful self-employed business owner? Are you ready to start controlling your destiny? Statistics have shown that there are 582 million entrepreneurs across the world and there is room for more. Click To Tweet

Welcome to The Entrepreneurial You podcast, hosted by yours truly, Heneka Watkis-Porter, the Jamaican podcast Queen, Author, international speaker, coach, and entrepreneur. Each week I feature a global, high-impact entrepreneur and leader to motivate, inspire and educate peak performers about international best practices to help their business scale and grow via this business podcast – the podcast for entrepreneurs in 2021 and beyond.

This week, The Entrepreneurial You podcast invites Jeffrey Shaw to share business strategies that work for self-employed business owners and the personal development they need to increase their capacity for success.

Tune in to this episode to learn how to create a successful business and life as someone who is self-employed!

Here are three reasons why you should listen to the full episode: 

Discover how to create a successful business and life!
Learn effective strategies that work in becoming successful as a self-employed business owner. 
Learn about the Self-Employed Ecosystem and you can benefit from it. 

Resources

The Self-Employed Bundle
Guide To Being An Awesome Podcast Guest 

 
Episode Highlights
Who is Jeffrey Shaw? 

Jeffrey shares that as a child he was extremely withdrawn, that he was afraid because at that time the world seemed like “this big scary place”.
He pointed out that he was the youngest of three boys who were the classic masculine with a domineering father figure and expressed how different he was from them. 
He pointed out that while he had all those emotions, fears, and feeling misplaced, some part of him knew that he was “awesome”.   
He expresses that we as humans are far more complex than we give ourselves credit for, but limit ourselves because of circumstances.
He also shares that there is no division between our business experiences and life experiences; they overlap and they both make us who we are. 

 
What Is The Self-Employed Ecosystem?

Maintaining that balance between our personal lives, our inner and outer world. When people can do something with their lives they grow further. You already have everything you need inside yourself to be great. 
Largely, the self-employed ecosystem is about who we are and personal development.
There are three essential components to being successful from being self-employed:

Personal Development 
Business Strategies
Daily Habits and Mindsets 

What the self-employed ecosystem does is that it creates the environment to make your success almost inevitable, and puts everything in place. 
The goal is to control what you can and manage what you can. 

 
What Does A Growth Mindset Look Like? 

Jeffrey shares that from a personal development standpoint a growth mindset is all about unblocking, as we are trying to increase capacity.
When looking at the growth mindset daily habits perspective, they are less about unblocking and more about moving forward. 
Jeffrey points out that he teaches his clients how to properly set their intentions as most people have not been taught a system on how to set intentions in their life in a way that really works. 
He shares that he teaches intentions through a system called “From-To”, where you highlight where you wish to go from, to. This allows us to reduce vague intentions to have more clear set actionable intentions for ourselves. 

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Lou Diamond is Thriving, with Lou Diamond

A couple of weeks I did my first Instagram LIVE with Lou Diamond. It was the same day he interviewed me for his show, Thrive Loud. We discussed his fortunate or unfortunate sharing of the same name with another individual…but more importantly, how this gave him his personal brand and identity….Lou D = LOUD which…

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22. Getting Alignment on Your Content Plan

Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and multiple future revisions? Sarah’s advice to help.

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S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they’re also proud winners of the Streamy’s Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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Marketing Ain’t Just a Department.

On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of “just the department.”  Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand.  So why does that matter for today’s advertising…

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Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation — UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.

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Episode Eleven: An interview with Travis Arnold

For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation — UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.

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Customer-Focused Branding with FreshBooks’s Paul Cowan

“I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true…

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