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Talking Points #56 – 4/21/16

Arik and Kevin kick off their discussion in this episode with the marketing lessons from a hip hop mixtape from Hamburger Helper. Also, an article that was passed around in the tech community recently questioned whether there’s still confusion over traditional vs. digital marketing. Plus, should a business do its own PR? Arik has a…

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Ep #31 Authenticity with Michael Laskin

joins us on the Guided Goals Podcast, and we’re going to talk about authenticity. Michael is a professional actor for 40 years; and director, producer, and teacher. He is author of .
Michael offers tips for authenticity, personal…

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How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and…

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Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the…

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Talking Points #55 – 4/7/16 (Interview: Steve Lubetkin)

Interview edition – Steve Lubetkin, managing partner of The Lubetkin Media Companies, joins Kevin to discuss podcasting. Lubetkin co-authored “The Business of Podcasting” with Donna Papacosta. The conversation address why a business, brand or organization should podcast, how to produce and host a show, and trends in podcast listening. And given his experience in PR…

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Ep #30: Starting a Tutoring Business with Alexis Avila

joins us on the Guided Goals Podcast, and we’re going to talk about how to start and grow a tutoring business with tips that can apply to any business. Alexis is the founder of , a 17-year-old tutoring and test prep firm based in Boston, MA, and…

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Why Having a Brand Filter Makes Decisions Easy at AWeber

“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing…

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Social Sound Bite: Quit Freaking Out About the Instagram Algorithm

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —…

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Ep #29 The Creative Process with Patsy Moore

joins us on the Guided Goals Podcast, and we’re going to talk about the creative process. Patsy is a creative multi-hyphenate and frequent maker of small things that customarily explore big ideas.She is the author of  and host of .
Patsy talks…

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How Poo~Pourri Uses Humor to Humanize Their Brand

When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind , an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built…

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