Awareness isn’t everything in PR, marketing and social media. Instead, there’s a growing call for making stronger connections with consumers. Arik and Kevin talk about that. Also, PR and paid media, the modern journalist’s view of their day-to-day work, and some of the disruptive forces that marketers and communicators need to pay attention to in…
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“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand…
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On this week’s Social Sound Bite – a recap of our show recorded live at the studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why…
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“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author is on a mission to change the way that marketers market and publishers publish. One audience at a…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and…
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Evil trolls on the Internet have the potential to make life miserable for business and brands. Arik and Kevin discuss how to handle the hate. Also, Allstate’s “Mayhem Sale,” the use of “social” in job titles and the potential burnout of social media pros, the importance of customer experience over content, and the future of…
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“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only…
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“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. is one of those…
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“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for…
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“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also…
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