“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only…
Read More
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. is one of those…
Read More
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for…
Read More
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also…
Read More
Forget about predictions for 2015 – in PR, marketing and social media – instead, Arik and Kevin focus their year-end episode on actual trends to pay attention to: 1) The increase in branded apps, 2) Analytics for PR, 3) Visual design and photography, and 4) An “ignition strategy” for content. Learn more about your ad…
Read More
Interview edition – Chad Mitchell, senior director of digital communications at Walmart, talks about how his team is structured, their work and responsibilities, a Black Friday tactic on Twitter involving a store employee, the company’s overall approach to Twitter and the mission of the Walmart blog. Learn more about your ad choices. Visit megaphone.fm/adchoices
Read More
The story about Black Friday and Cyber Monday wasn’t just the deals and what was sold. They also were notable for a big increase in social chatter around them and how brands engaged with consumers. Also this week, Facebook’s crackdown on promotional posts from companies and brands, the Girl Scouts are finally setup to sell…
Read More
Interview edition – David Jungers and Erin Vande Steeg, senior social media strategists at Mall of America, talk about their roles, how they manage social media content creation and engagement, their emphasis on the customer experience and how they work with Mall of America’s 520 tenants. Learn more about your ad choices. Visit megaphone.fm/adchoices
Read More
Target found out what can happen when grown men tweet as if they are high school girls. Really. We talk about #AlexFromTarget. There’s another great hashtag worth chatting about: #TechnologyandStuff. Chevy had some fun with that one. Also this week, Verizon jumps into brand journalism, IHOP tweets at “the kids” and a post that suggested…
Read More