In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, “The Six Disciplines of Agile Marketing.” They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.
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Beck Power is a nomadic entrepreneur from New Zealand and now based in Toronto. Her agency “Power Creative Media” creates and posts thousands of pieces of microcontent every month for clients. She also shows entrepreneurs how to be more strategic and effective using content to grow their influence, impact and income online. She’s been featured in Forbes, Yahoo, Entrepreneur and NY Mag.
BEFORE YOU GO ANY FURTHER: The #1 cause of bad sleep
Show Notes
“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie
How do you stand out from the crow and allow your voice to be at one with your target audience? It definitely takes focus and intentionality.
This week, The Entrepreneurial You podcast invites Beck Power to talk about how we can amplify our voice amidst the pandemic.
Here is a snippet of what Beck shared:
“It doesn’t matter how great your content is if no one is seeing it. You have to be really consistent with how the content looks. It can’t be orange one day, blue the other and purple the next day (and different styles and things) because they won’t recognize it as still you. It has to look consistent and you have to post consistently. It used to be that we would see something seven times before we would want to buy it and now, (last year it was I think 16 or 17 times) and it’s probably more than 20 times before we make the connection that we should buy it or want to buy it. Posting consistently really helps with that.”
Listen to the episode and let us know what is your biggest takeaway.
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