MPN
Is there truth in advertising?
Farrah Bostic describes herself as a reasonably friendly pain in the ass. I like that. The world needs more of those. She’s a strategist, designer researcher and today, we’ll be discussing truth (and various versions of it across market research and politics.) Learn more about your ad choices. Visit megaphone.fm/adchoices
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Building More Sustainable Businesses and Brands | Steve Melink
On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful business; attracting and retaining top talent; branding and brand building; separating payback from strategy; and, of course, embracing sustainability. Steve’s insights are relevant to…
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Episode 146 – Leading with Purpose & Impact
– – Most of us have heard of, and likely have, a Vision and a Mission for our company. But have you considered adding Purpose and Impact to this solid foundation? – – Today Mary talks with Belma McCaffrey,
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148: Brand journalism, KFC gets sexy, hated interview questions
In our December 2020 episode, we discuss: Pinterest’s “soon-to-be trending” report (4:00) Short-form content (6:50) Comms predictions for 2021 (7:30) Spotlight: KFC’s sexy Colonel Sanders movie (10:10) The state of brand journalism (14:20) PRWeek and Cision’s Comms Report (30:05) The interview questions job candidates hate (39:50) INTRO SEGMENT 12 Days of Christmas: Eight communications podcasts…
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What does patriotism look like? Tom Deierlein knows
Tom Deierlein was critically wounded in Baghdad serving our nation. Through his TD Foundation, he continues to serve by helping the families of fallen heroes and wounded warriors. Tom is a patriot. Tom is a hero. Tom is a friend. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Raise Your Hands
This week, while doing some interviews for a travel client, I met a young man named Matthew reminded me that there is joy in service. My conversation with him got me to thinking about how my mother, the church lady of Stamford, CT, would…
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The Essence of Tamar – A Fragrance and Long-Time Influencer
Tamar Weinberg discusses influencers of the mid-2000s versus the influencers of today, plus her new fragrance
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Building a Business that Scales With Your Life
Lee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with the world’s most respected brands and created original explainer videos that have earned over 50 million online video views.
Today, Common Craft produces animated videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.
Show Notes
“You are not your resume, you are your work. – Seth Godin
Balance? What is that? Whilst it may be difficult to achieve this, it is certain that we can work towards harmony with every area of our lives. As you contemplate scaling your business, the ideal is to have it do so as your own life scales.
This week, The Entrepreneurial You podcast invites Lee LeFever to talk about building a business that scales with your life.
Here is a snippet of what Lee shared:
“I think that it’s time for people to think differently about success and respectability in business. For so long, the only value that has mattered to a lot of people is the size of your bank account or the size of your paycheck, or the size of your home or how nice of a car you have. That stuff matters.
I think sometimes people are prone to outsource their values to other people or to magazines or the things they see on TV and don’t understand what makes them happy and what makes them satisfied with their life. And I think that if people do have an opportunity to step back and think about what they value and where their happiness comes from that they can find ways to orient their business to support those things and that might not mean money. It might mean family, it might mean Community it might mean faith it might mean Independence. There’s a long list of things that you can be rich with and that your business can support that I think is
respectable.”
Listen to the episode and let us know what is your biggest takeaway.
Connect with Host and Creator, Heneka Watkis-Porter
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Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on:
Apple Podcasts
Google Podcasts
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