Managing your personal brand is all about setting the right foundation. The scaling of your personal brand begins with the right intentions. Attracting prospects, connecting for more opportunities and obviously making money comes after you set up your…
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“As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose,…
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This week, we return to “One Hit Wonder or Wonderwall” with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration. This week’s interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands…
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Beatriz Pinto join’s John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies….
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Beatriz Pinto join’s John from Bogotá D.C. in the Republic of Columbia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Columbia. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies….
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Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank’s Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and…
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In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don’t comply.
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
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Kenmark Eyewear’s influencer engagements range from micro-influencer gifting to celebrity co-branded products. Marissa Cundiff shares on Winfluence.
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