Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification.…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships,…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry’s readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of ‘casting’ and its implications. They discuss industry nuances,…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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