This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.
Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer space, and shares her insider scoop on best-practice approaches — and how to deal with the inevitable bad apples out there.
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Disruption of the status quo and unprecedented levels of stress have led to teams on the brink of burnout: what’s the solution? Behavioral scientist and University of Michigan professor Dr. Jeffrey Sanchez-Burks shares his unique advice for using emotional intelligence and engagement to create more rewarding and effective work environments.
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Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord shares his tips for high-engagement student athlete name, image, and likeness (NIL) strategies in 2023.
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How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often?
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What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead?
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Social media platforms in chaos, creators dependent on algorithms for monetization — there’s got to be a better way!
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David Abrams (aka CheapyD) is the owner and founder of Cheap Ass Gamer, a popular website that established his cult status in the gaming world back in 2003
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Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s compli…
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Zingerman’s CEO, Ari Weinzweig, shares his best advice on leadership and committing to brand greatness by honoring humanity. Find out why staying humble is a *crucial* (and too often missing!) elem…
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Eventbrite’s social media lead, Sophie Vershbow, shares her insider info on what it takes for brands to succeed on today’s busy platforms. Learn about the two most important metrics *everyone* shou…
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