The Art of Sway

This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.

Episode 12: Ferrara Candy Company’s Brian Camen, Talks Influencer Compensation and Standardizing Rates

When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry? Listen to our conversation with Brian C…

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Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now

Award-winning humor writer Wendi Aarons shares the joys and stumbles she’s experienced on her road to self acceptance in her latest book, I’m Wearing Tunics Now. Learn how what started in the early…

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Episode 10: Ziad Ahmed, CEO of JUV, talks the impact of GenZ on Social Media

Ziad Ahmed is a 23 year old entrepreneur. He is the CEO of JUV Consulting, a Generation Z consultancy that works with clients to help them understand young people. He is also a founder of Redefy, a…

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Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture

In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the context of appea…

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Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy

Shared nostalgia over old-school blogging, pursuing true activism without sacrificing joy, and why we’re wired to be of service — plus, how to hold personal boundaries online while remaining authen…

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Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity

Snapchat’s viability as an influencer platform, why we all miss coffee cup photos, and Tumblr re-entering the chat thanks to Elon Musk (?!). Plus, who’s being left out of the equal pay conversation…

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Episode 6: Josh ‘Bones’ Murphy on his Latest Documentary Film for Patagonia

An award-winning filmmaker’s unique (and delightful!) take on using visual storytelling to influence people into action, and choosing to motivate through hope as opposed to fear. Plus, how streamin…

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Episode 5: Caleb Gardner on the One Key Strategy for Digital Disruption

Sparking positive change from within, the ONE key strategy for brands trying to manage a wild market, and the danger of brands staying silent on important issues.

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Episode 4: Rebecca Woolf, Author of All of This: A Memoir of Death and Desire

Ditching taboos and shame with award-winning parenting/life blogger turned authenticity media maven Rebecca Woolf. How can we push boundaries in the pursuit of truth and connection?

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Episode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers

Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistan…

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