Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short

Killing Cookies Could Save the Publishing Industry

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man”…

How the Free Web Hurts Privacy, Truth and Democracy

Are Marketers and Marketing Media Ignoring the Realities?

An Interview with Nolan Higdon, Author of The Anatomy of FAKE NEWS

Don’t Overlook This Powerful Marketing Tool

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? 

Can we trust studies that claim to decode Google?

A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As…