Over 2,000 years ago, Aristotle taught how to persuade people in his book, Rhetoric and Poetics. Nothing much has changed.

An interview with Mark Schaefer about the new generation of influencers and their impact on influence marketing.

Neil Postman said that question question-asking is the single greatest tool that humans have. Yet why do we not teach and encourage this valuable skill?

In an internet full of fakes, frauds, and fiction, who or what can we trust?

An Interview with T. Adeola Osinubi about his experiences and his new book, “Straight Outta Context”

Why do Google Ads “Smart Campaigns” remove important tools and reports?

Influencer Marketing has captured the attention of many, but building your business takes more more than getting an influencer.

Increase views, extend watch time, and create share-ability in your videos

Email is the steady, reliable channel that marketers dismiss at their own risk.

How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior.