To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity,…
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To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and…
Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology,…
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Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as…
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What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt…
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Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we…
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Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the…
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Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership…
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Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues…
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Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, at the same time,…
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T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few…
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What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina…
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