Experiments as part of a marketing campaign can sway customers

Autonomous task completion is coming. Are you ready?

Does the surge of new Bluesky users suggest it’s the heir to Twitter?

It takes more than an RTO mandate to create connection among employees

Celebrity endorsements and other traditional campaign moves had little impact

A Look at the State of Blogging (30 years old) and Generative AI (2 years old)

Studies show an expectation that CEOs engage authentically online. How far should they go?

New PRWeek Report Explores Challenges for PR Professionals

As media sources undergo a seismic shift, authenticity becomes a requirement

Edelman has made figuring it out easier for communicators at big companies