The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
Neville and Shel dive into the ambitious new definition of public relations proposed by the Public Relations and Communications Association (PRCA). Sparked by a two-and-a-half-page draft that reframes the…
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Reddit, the #2 social media site in the US, has surpassed TikTok to become the #4 site in the UK. It has no algorithm that forces you to see what’s most likely…
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In the long-form episode for December 2025, Neville and Shel explore the future of news from two perspectives, including The Washington Post‘s ill-advised launch of a personalized, AI-generated…
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For somebody who posts on X or other social media platforms to become recognized by the media and other offline institutions as a significant, influential voice worth quoting,…
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In this short midweek episode, Shel and Neville dissect the communication fallout from the $13.5 billion Omnicom-IPG merger and the controversial pre-holiday layoff of 4,000 employees. Among the…
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Big Four consulting firm Deloitte submitted two costly reports to two governments on opposite sides of the globe, each containing fake resources generated by AI. Deloitte isn’t alone.…
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Studies purport to identify the sources of information that generative AI models like ChatGPT, Gemini, and Claude draw on to provide overviews in response to search prompts. The…
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In the long-form episode for November 2025, Shel and Neville riff on a post by Robert Rose of the Content Marketing Institute, who identifies “idea inflation” as a…
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For the second year in a row, Coca-Cola turned to artificial intelligence to produce its global holiday campaign. The new ad replaces people with snow scenes, animals, and…
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What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman — digital strategist and LinkedIn Learning instructor — pressed…
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