For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #433: Something Old, Something New

A Look at the State of Blogging (30 years old) and Generative AI (2 years old)

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FIR #432: The CEO Authenticity Balancing Act

Studies show an expectation that CEOs engage authentically online. How far should they go?

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FIR #431: The Evolution of Influence

New PRWeek Report Explores Challenges for PR Professionals

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FIR #428: Which AI Tool Is Best For What?

Edelman has made figuring it out easier for communicators at big companies

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FIR #427: The Metaverse Lives! Just Don’t Call It the Metaverse.

More than 1 billion people use it. You wouldn’t know it from the lack of coverage.

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