The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
In FIR #505, Neville and Shel dig into Hootsuite’s Social Media Trends 2026 report, which argues that social media is no longer just a communication channel — it’s morphing…
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Shel and Neville examine a troubling trend gaining momentum across corporate America: AI washing — the practice of attributing layoffs to artificial intelligence when the real reasons are…
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The president of the International Olympic Committee didn’t have an answer to a question posed to her at a press conference on the final day of the 2026…
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In the February long-form episode of FIR, Shel and Neville dive deep into an AI-heavy landscape, exploring how rapidly accelerating technology is reshaping the communications profession—from autonomous agents…
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AI isn’t replacing communicators — it’s amplifying the value of communication, especially storytelling and strategic writing. In this short, midweek FIR episode, Neville and Shel explore how the…
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AI has shifted from being purely a productivity story to something far more uncomfortable. Not because the technology became malicious, but because it’s now being used in ways…
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The Public Relations Society of America (PRSA) responded to member requests for a statement about the federal immigration crackdown in Minnesota with a letter explaining why the organization…
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The latest BCG AI Radar survey signals a definitive turning point: AI has graduated from a tech-driven experiment to a CEO-owned strategic mandate. As corporate investments double, a…
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Neville and Shel dive into the ambitious new definition of public relations proposed by the Public Relations and Communications Association (PRCA). Sparked by a two-and-a-half-page draft that reframes the…
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Reddit, the #2 social media site in the US, has surpassed TikTok to become the #4 site in the UK. It has no algorithm that forces you to see what’s most likely…
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