For Immediate Release

May 12, 2022

FIR #254: AR You Ready?

Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR’s killer app. They don’t look bad, either. ---- The…

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May 10, 2022

FIR #253: Blockchain In Your House

Search “blockchain” and you’re sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad…

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May 7, 2022

FIR #252: Managers, Not Bosses

Matthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than…

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May 3, 2022

FIR #251: Proof of Attendance

POAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It’s the Proof of Attendance…

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Apr 29, 2022

FIR #250: Go for a Drive in the Metaverse

Nissan and Toyota are entering the metaverse, one with a focus on employees and the other targeting consumers. They join some other auto manufacturers that have already established…

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Apr 26, 2022

FIR #249: Getting Authentic with BeReal

For those who are weary of the staged, curated images people share on social networks like Instagram (as if their lives were truly that enviable), BeReal wants to…

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Apr 21, 2022

FIR #248: Cross-Posting Do’s and Don’ts

Cross-posting your social media posts is a great way to extend reach and get more bang for your image/video/text buck. It can also backfire when not done well…

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Apr 19, 2022

FIR #247: Permission to Scrape

Mining big data is a routine activity among many organizations. That’s exactly what a company called Hiq was doing with data it obtained from public LinkedIn pages. LinkedIn…

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Apr 18, 2022

FIR #246: Who Wants to Live Forever?

In the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories: The advertising industry weighs in on an Ogilvy policy banning influencers from…

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Apr 15, 2022

FIR #245: Chatbots for Search? It Depends.

Google’s nascent MUM technology could evolve into a chatbot replacement for search engines. For some searches, that’s fine. For others, it’s beyond problematic. ---- The next monthly, long-form…

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