For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #409: Just Another Fad

Reports are shrugging off generative AI as just a bunch of hype. Are they right?

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FIR #408: AI’s Impact on Jobs, Quantified

PwC analyzed half a billion job ads from 15 countries. They found AI is having a huge impact.

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FIR #407: AI Is Changing How Managers Manage

Organizations need to help managers prepare to do their jobs in the new world of work

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FIR #406: Alas, SEO, We Knew You Well

Last week saw a flood of AI announcements, including one that could ruin the web economy

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FIR #405: Gen Z’s Connection with Influencers

A new report finds half of consumers buy based on influencer recommendations

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FIR #404: Purpose Without the Peril

Companies are turning to volunteerism instead of advocating for societal change

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FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too

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FIR #402: Your Favorite Social Network Just Shut Down. Now What?

The social networking space is fragmented. Will the fediverse solve this problem?

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FIR #401: The Battle Between PIOs and Journalists

Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it

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