The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
In the February long-form episode of FIR, Shel and Neville dive deep into an AI-heavy landscape, exploring how rapidly accelerating technology is reshaping the communications profession—from autonomous agents…
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AI isn’t replacing communicators — it’s amplifying the value of communication, especially storytelling and strategic writing. In this short, midweek FIR episode, Neville and Shel explore how the…
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AI has shifted from being purely a productivity story to something far more uncomfortable. Not because the technology became malicious, but because it’s now being used in ways…
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The Public Relations Society of America (PRSA) responded to member requests for a statement about the federal immigration crackdown in Minnesota with a letter explaining why the organization…
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The latest BCG AI Radar survey signals a definitive turning point: AI has graduated from a tech-driven experiment to a CEO-owned strategic mandate. As corporate investments double, a…
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Neville and Shel dive into the ambitious new definition of public relations proposed by the Public Relations and Communications Association (PRCA). Sparked by a two-and-a-half-page draft that reframes the…
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Reddit, the #2 social media site in the US, has surpassed TikTok to become the #4 site in the UK. It has no algorithm that forces you to see what’s most likely…
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In the long-form episode for December 2025, Neville and Shel explore the future of news from two perspectives, including The Washington Post‘s ill-advised launch of a personalized, AI-generated…
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For somebody who posts on X or other social media platforms to become recognized by the media and other offline institutions as a significant, influential voice worth quoting,…
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In this short midweek episode, Shel and Neville dissect the communication fallout from the $13.5 billion Omnicom-IPG merger and the controversial pre-holiday layoff of 4,000 employees. Among the…
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