The first and longest-running podcast for professional communicators.
Choose your preferred podcast app or feed.
Current RSS feed profile
The first and longest-running podcast for professional communicators.
The president of the International Olympic Committee didn’t have an answer to a question posed to her at a press conference on the final day of the 2026…
Read more
In the February long-form episode of FIR, Shel and Neville dive deep into an AI-heavy landscape, exploring how rapidly accelerating technology is reshaping the communications profession—from autonomous agents…
Read more
AI isn’t replacing communicators — it’s amplifying the value of communication, especially storytelling and strategic writing. In this short, midweek FIR episode, Neville and Shel explore how the…
Read more
AI has shifted from being purely a productivity story to something far more uncomfortable. Not because the technology became malicious, but because it’s now being used in ways…
Read more
The Public Relations Society of America (PRSA) responded to member requests for a statement about the federal immigration crackdown in Minnesota with a letter explaining why the organization…
Read more
The latest BCG AI Radar survey signals a definitive turning point: AI has graduated from a tech-driven experiment to a CEO-owned strategic mandate. As corporate investments double, a…
Read more
Neville and Shel dive into the ambitious new definition of public relations proposed by the Public Relations and Communications Association (PRCA). Sparked by a two-and-a-half-page draft that reframes the…
Read more
Reddit, the #2 social media site in the US, has surpassed TikTok to become the #4 site in the UK. It has no algorithm that forces you to see what’s most likely…
Read more
In the long-form episode for December 2025, Neville and Shel explore the future of news from two perspectives, including The Washington Post‘s ill-advised launch of a personalized, AI-generated…
Read more
For somebody who posts on X or other social media platforms to become recognized by the media and other offline institutions as a significant, influential voice worth quoting,…
Read more