Most press releases suck. That doesn’t render the tool useless.

Third-party tracking cookies will soon be a thing of the past. What are marketers to do?

OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?

It pays huge dividends when done well, which is not nearly often enough

Some suggest AI’s approach to search is superior. Others argue Google does more than just search.

The monthly long-form episode for March 2024

AI could lead to fewer marketers. What are boards to do?

Publishers are turning to influencers with huge followings. Can this end well?

Messaging apps, private groups, and email accounts for a lot of sharing

Has the relationship between Wikipedia and the PR industry improved?