For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #426: We’ve Got Your Share of Model Right Here

Hubspot’s AI Search Grader Measures Brand Presence in Responses to Prompts

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FIR #425: Stand Up, Stand Out, or Shut Down?

The desire to stand out has declined. That’s bad for society, business, and communication.

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FIR #424: The Rise of the Hybrid Communication Officer

A Growing List of Companies is Bundling Communication with Other Executive Functions

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FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them

One company ended its DEI and climate initiatives to accommodate extremists. Now it’s facing the backlash.

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FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

Brands need to know that they’re showing up when people want answers they can provide

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