For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too

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FIR #402: Your Favorite Social Network Just Shut Down. Now What?

The social networking space is fragmented. Will the fediverse solve this problem?

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FIR #401: The Battle Between PIOs and Journalists

Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it

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FIR #399: No More Cookies For You

Third-party tracking cookies will soon be a thing of the past. What are marketers to do?

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FIR #398: The Perfect AI Version of Your (or Anybody’s) Voice

OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?

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FIR #397: Some Thought Leadership on Thought Leadership

It pays huge dividends when done well, which is not nearly often enough

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FIR #396: Will AI End Google’s Search Dominance?

Some suggest AI’s approach to search is superior. Others argue Google does more than just search.

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