Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
In our October 2019 episode, we discuss: Social Media Breakfast MSP’s podcasting event (2:05) The Page Society’s CCO report (3:40) A PESO primer (6:15) Why fewer people see brands as political (7:45) Spotlight: P&G’s TV show (10:40) The impact of employee social advocacy programs on personal brands (12:30) If YouTube should be getting more attention…
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Our latest “Hot Topics” edition focuses on podcasting for businesses and organizations. We’re joined by Gary Jordan from NASA’s “Houston We Have a Podcast,” Marie McGehee from Verizon’s “Up To Speed” and LouAnn Berglund Haaf from Cambria’s “Beyond the Surface.” Kevin also joins in as a guest, to talk about the “A Taste of General…
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In our September 2019 episode, we discuss: The death of the click in Google searches (3:45) Adobe’s 2019 Brand Content Survey (5:35) Facebook’s move to remove Like counts (7:25) Spotlight: A perhaps strategic Twitter war win for Popeye’s (9:40) The fading relevance of AP style (14:30) Why you and your coworkers should be more active…
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Our interview episode for August features Drew Navolio, vice president of Client Services; and Dan Jasker, director of Digital Services, at David James Group. They talk about their work with the Society of Women Engineers and the organization’s blog: “All Together Now.” Plus, they discuss blog platforms, content strategy and blogging best practices. MORE INFORMATION…
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In their August 2019 episode, Arik Hanson and Kevin Hunt discuss: The “demetrication” trend in social media (2:00) A lesson from news websites about how not to overwhelm your online readers (4:10) Edelman’s employee backlash (6:30) Spotlight: REI’s new magazine (9:25) Arik’s advice for your personal social media activity (10:50) Does taking risks in a…
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Our 5th anniversary edition – Thanks for listening! The Quick News & Quick Takes segment this month includes Ogilvy’s latest Global Media Influence Survey (4:00), why you’re seeing posts from people you don’t follow in your Instagram feed (5:40) and some mobile marketing data at the halfway point of 2019 (8:10). The Talking Points Spotlight…
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Our interview episode for June features Chris Iles, senior director, Brand Experience and Innovation, with the Minnesota Twins. With the team having its best season in years, he’s got a great gig. Iles talks with us about his career, role and his team with the Twins. Plus, how the Twins approach creative content and innovation…
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The Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15). The Talking Points Spotlight features the Wikipedia drama with The North…
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Our interview episode for May features Maggie Habashy, director of external operations for the 2019 Minneapolis Final Four Local Organizing Committee. She talks with us about her role on the committee, what it was like to be part of the Final Four, and the lessons learned by stepping out and experiencing a big event like…
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The Quick News & Quick Takes segment this month includes stories about Facebook’s redesign (3:05), Instagram tests hiding likes (4:45) and Cision’s 2019 State of the Media report (6:55). The Talking Points Spotlight features a milestone for Delta’s Sky magazine (9:40), plus a heads-up for our Minnesota listeners about an event the weekend of May…
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