Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Arik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the…
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In our June 2020 episode, we discuss: The aftermath of the death of George Floyd and the communications aspects (2:30) Instagram’s new payouts for influencers (12:00) How podcasting has weathered the pandemic (14:00) Muck Rack’s “The State of Journalism 2020” (16:35) Spotlight: ‘Your job seems too boring’ (20:05) The impact of partisan politics on PR…
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Arik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch. LINKS Lumberjack Social Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape…
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In our May 2020 episode, we discuss: Cision’s 2020 Global State of the Media Report (3:50) CEOs seeing record engagement on LinkedIn (5:20) The role of social during COVID-19 (7:50) Spotlight: Kaiser Permanente’s TikTok win (10:10) Disastertising (12:55) Ideas to prepare for the pandemic rebound (24:50) Bosses who micromanage remote workers (30:35) QUICK NEWS &…
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GlobalWebIndex Social media flagship report: The latest social media trends to know for 2020 MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page Spotify page Subscribe to Arik’s weekly email SPONSOR Brandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
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Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications. Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: “Communicating during COVID-19: A virtual town hall for communicators by communicators.” In…
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LINKS How social networks are surging and changing during the COVID-19 outbreak Content marketing that is truly making a difference during the COVID-19 outbreak Blue Cross joins Allina to launch skilled volunteer effort to create masks for hospitals and clinics LinkedIn: Life Time Inc. How to take your next conference call from your “tent” Brands…
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Note: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent developments (the classification of the virus as a pandemic, the restrictions on U.S. travel related to Europe, the NBA’s decision to suspend its season, etc…) In our…
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Arik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx. LINKS Shahbaz Khan – Twitter Timberwolves – TwitterTimberwolves – Instagram Timberwolves – Facebook MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page Spotify page Subscribe to Arik’s weekly email SPONSORS David James Group Brandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
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In our February 2020 episode, we discuss: Is it time for brands to hold their tongues on hot topics? (2:05) Poppulo’s Employee Communications Report 2020 (3:55) LinkedIn’s growth (5:40) Spotlight: An IG account mocking influencers (8:55) Spotlight: Winona, Minnesota’s response to Winona Ryder (10:40) Are we in the era of antisocial social media? (16:25) Lessons…
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