Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Note: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent…
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Arik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx. LINKS Shahbaz Khan – Twitter Timberwolves – TwitterTimberwolves – Instagram Timberwolves – Facebook…
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In our February 2020 episode, we discuss: Is it time for brands to hold their tongues on hot topics? (2:05) Poppulo’s Employee Communications Report 2020 (3:55) LinkedIn’s growth…
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LINKS In 2020, social media will be less social 13 top B2B social media marketing trends and predictions for 2020 12 social media trends to watch in 2020…
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In our January 2020 episode, we discuss: Facebook’s ban on deepfakes (3:00) A study that says comms directors are in “content chaos” (4:50) How social media ‘stumps’ marketers…
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We’re closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks…
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In our December 2019 episode, we discuss: The FTC’s new advertising disclosures guidance for online influencers (2:30) The Spoken Word Audio Report from NPR/Edison Research (3:55) Content marketing…
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Our interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and…
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In our November 2019 episode, we discuss: Social Media Breakfast MSP’s podcasting event (2:20) PRWeek & Boston University’s 2019 Bellwether Survey (3:10) How to promote podcasts (4:20) Results…
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Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas…
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