This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci. Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert…

🎯 Leads, conversions, attribution, assisted conversions… oh my! Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery…

As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day. Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy’s company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the…

On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore. With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations. The theme of the series continues…

The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity. 

We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and…

Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G. Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal…

On today’s episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn…

Jess and Andy explore the world of personal branding via LinkedIn. We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social…

Jess and Andy discuss the ultimate conference topic: “omnichannel marketing.” To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels. From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the…