The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.
Its time to flip the script and make functional areas of the business work for you! Forbes most influential CMO, Alicia Tillman shares how marketers can wield this tremendous power. Alicia is the CMO at Capitolis and former CMO at SAP, board director and keynote speaker. Connect with Alicia on LinkedIn & Twitter Get Tim’s…
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When you’re a marketer, your personal brand is about so much more than just you. Social media marketing expert, coach, and TEDx speaker, Dorothea Bozicolona-Volpe shares her perspective on how to leverage your personal brand to serve as an ambassador of your business. Connect with Dorothea at socialespionage.com and watch her TEDx Talk. Get Tim’s…
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Marketing starters never sit quietly on the sideline – they take charge and own the strategy! In order to make an impact on our organizations, we must strive to be a more strategic part of our organization and Denise Court, 7x marketing exec and founder of Launch Yeti Marketing, shows us how. Connect with Denise at…
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Communication should come naturally to marketers, but this isn’t always so easy at the 30k foot view. Daniel Tomcala, Head of Marketing a Minit, speaker, startup founder, and global marketer shares his secrets to how marketers can manage up, better communicate, and collaborate with company leadership. Connect with Daniel on LinkedIn. Get Tim’s new book,…
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In order to be decisive in the ever-changing MarTech game, marketers must pay more attention to the customer behavior and decide was is relevant to decide what tools you need to adopt. Scott Brinker, Scott is the VP of Platform Ecosystems at Hubspot, Editor and Chief of MarTec blog, and author of Hacking Marketing: Agile…
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Speaker, podcaster, CEO at Refine Labs, Chris Walker holds nothing back in helping us to unblur the lines between marketing and sales. Marketers need to focus on educating and building brands in creative ways and MUST work for companies who believe the same way to thrive. Connect with Chris at refinelabs.com and check out the…
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Today’s sales teams expect so much more than the basic MQL from today’s tech-enabled marketers. Catherine Brown, author of the best selling book How Good Humans Sell, dishes out how marketers can partner with sales teams to deliver the USQL (ultra sales qualified lead). Connect with Catherine at extraboldsales.com Get her book, How Good Humans…
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We must learn to be more human in our approach to marketing to tame today’s rebellious customers and Mark Shaefer, one of the world’s leading marketing futurists, speaker, podcaster, and author of many books including The Marketing Rebellion and Cumulative Advantage, breaks it all down for us. Connect with Mark at businessesgrow.com Get his books…
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Pitching is at the core of every campaign and marketers need to have their emotionally-charged pitch locked in. Mike Moyer, speaker, entrepreneurship teacher, founder of Fair and Square Ventures, and author of the famous book, Slicing Pie, shares with marketers that we need to care about our products to sell them. Connect with Mike at slicingpie.com or pitch.ninja Get…
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Marketers must learn to master the mindset of an invaluable employee if they want to survive. On this episode, Maya Grossman, blogger, speaker, podcast host, and best-selling author with her new book, Invaluable: Master the 10 Skills You Need to Skyrocket Your Career, spills all her tips. Connect with Maya at mayagrossman.com Get Tim’s new…
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