On episode #157 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week’s conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that plan our own industry events,…

On episode #1526 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith share their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that attend industry events, tradeshows, symposia, and beyond, going in with…

On episode #155 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith chat about their experiences managing humans, agility, and innovation–simultaneously! Nick shares the following formula for managing innovation: Meaningful unique ideas = [(stimulus )^(Diversity)] / Fear Since, as Robert Frost put it, “Ideas are feats of association,” the key is for managers to put…

On episode #154 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith talk about their experience as and managing individual contributors. Not everyone is cut out for management and leadership, so what do we do when there are too many chiefs and not enough braves? How can marketing and sales leaders support those who aren’t…

On episode #153 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith discuss some ideas to actually standout on Black Friday, Cyber Monday, and Small Business Saturday. The old, tired playbook of cutting prices, buying expensive media, and competing with everyone else for share of wallet is hackneyed and overdone. Plus, when everyone is shouting…

On episode #152 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith split hairs and talk semantics. If words have power over thoughts, why are we still using the word “consumer” so widely? We have replaced “salesperson” with “consultant” and “vendor” with “partner,” so why aren’t we leaving the word “consumer” back in the 1950s?…

On episode #151 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith take a swing at the ever-controversial question: should founder sales count? Often, founder-led organizations bring in a sales or marketing leader so that the founder can focus on scaling business operations. Unfortunately, due to misaligned expectations, poor onboarding, or a host of other…

On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers’ desires and expectations of data collection and management. On the one hand, customers are generally opposed to companies exploiting their data. On the other hand, people generally prefer personalized, relevant ad experiences and offers. Are there any current…

On episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are getting increasingly creative and aggressive with their drive to gain attention, which has created a lot of noise for would-be buyers….

On episode #148 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore self-awareness in sales and marketing. Many marketers fall victim to imposter syndrome: thinking that they aren’t good enough and may be discovered for lacking knowledge or competency. On the other end of the spectrum, some fall prey to the Dunning Kruger effect…