The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems. When should sales leaders implement, improve, or rewrite their sales system? When is it time for some good old fashioned sales training? Let’s distinguish between symptoms and underlying conditions to make sure we are…
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On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle. Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong brands. She shares how product innovations, partnerships, nostalgia, and more have led to a thriving enterprise that spans QSR…
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On episode #113 of the Rethink Marketing Podcast, Eric and Colin are joined by speaker, author, entrepreneur, and media personality Richard Flint. Richard talks through the six fears every human faces, how marketers and business leaders can find success through the “three A’s,” why and how to cut clutter and create clarity, and more! Richard’s…
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On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more important for advertisers and marketers to leverage. So why do buying funnels matter so much? How do business leaders…
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On episode #111 of the Rethink Marketing Podcast, Eric and Colin visit Singapore virtually, to have a conversation with Genecia Alloura the founder of Soul Rich Woman, the number #1 female entrepreneur network in Southeast Asia. She has a wonderful story to tell and we are so glad to share it! Her journey is about…
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On episode #110 of the Rethink Marketing Podcast, Eric and Colin sit down with Chuck Mingo, one of the nation’s leading voices on racial reconciliation. From virtue signaling to turning a blind eye, marketers and sales leaders take dramatically different approaches to trying to reach diverse consumer groups. As demographic trends in the United States…
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On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound) to talk about ways that audio can be used to enhance, reinforce, and protect brands. “Sonic branding” is the strategic use of audio elements to build and reinforce…
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On episode #108 of the Rethink Marketing Podcast, Eric and Colin interview Jay Baer, an entrepreneur and guide to more than 700 brands. The best way to grow your business is for your customers to grow it for you, but most brands don’t have a strategy for word of mouth. Jay provides insight on ways…
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On episode #107 of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse. When someone starts calling “code blue,” on your business, you don’t have time to strategize for the next 5 years. Instead, you…
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On episode #106 of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences. What do marketers need to know to ensure their messages still resonate with the right audiences? How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving…
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